Back to carrying consciously
As part of their “Back to carrying consciously” campaign, I would never say no to a day shooting in the great outdoors.
As this was a Re-Launch campaign. The deliverables were as followed
Hero edit - 90 seconds
Shorter Hero edit - 45 seconds
1 x Instagram story
Multiple stills from the day so they can use as email templates in the future.
Gentle content is the name of the game!
As a videographer, being given a rucksack and being told to go out into nature and takes some videos, is a massive privilege.
Instagram Stories
An important part of content delivery is being able to post across multiple platforms and in multiple aspect ratios.